Case Study: She's Birdie achieves 2.4x return on ad spend with Snapchat

She’s Birdie sees 2.4x ROAS with Snapchat

She's Birdie makes a modern personal safety alarm for women and donates 5% of profits to partner organizations supporting women's safety. The team’s primary challenge was driving online purchases and reaching a younger, safety-conscious audience to scale their business.

They ran a multi-tier Snapchat campaign using testimonial videos across Video, Collection and Dynamic Product Ads, plus Lookalike Audiences, Goal-Based Bidding and the Snap Pixel to re‑engage visitors. The approach delivered a 2.4x return on ad spend, a 31% lower CPM versus other platforms, and drove 61% of Q3 2020 sales from 18–24 year-olds.

She’s Birdie

Richie Mashiko

Head of Growth