Case Study: Rollic achieves efficient scale and 10× spend increase with Snapchat

Rollic increases their spend on Snapchat by 10X after seeing efficient scale & reach

Rollic, a Turkey-based game publisher working with over 60 studios to release hyper‑casual titles worldwide, needed scale and reach for its flagship game Pixel Shot. To find new audience and creative formats, Rollic partnered with Snapchat to test Snap Ads and Story Ads and measure performance against other channels.

Using App Install campaigns with multiple creative variations and bidding strategies, Rollic optimized toward the best performers and grew daily spend by 10x. Snapchat delivered 50% better reach versus other platforms, drove 20% of Rollic’s paid downloads, improved cost‑per‑install and scale, and produced higher‑quality users with stronger retention, becoming a key marketing channel.

Rollic