Case Study: Rock 'Em Socks achieves 5.5X product sales growth and 40% higher ROAS with Snapchat

Rock 'Em Socks drives online sales and achieves massive ROAS on Snapchat

Rock ’Em Socks, a US-based sock brand with over 10,000 designs and a rapid cadence of themed releases, needed a way to showcase its large, ever-changing catalogue and reach new customers in creative, non-intrusive ways. The challenge was to present many niche and timely designs—like sports and pop-culture collections—while driving site traffic and conversions.

They ran Snapchat Story Ads in Discover, using custom audience targeting and continuous split testing to find winning creative and audience combinations. The campaign drove a 5.5x increase in product sales, boosted site traffic and repeat purchases, and delivered a 40% higher ROAS on the Mandalorian campaign versus other platforms.

Rock 'Em Socks

Harrison Hall

Digital Marketing