Case Study: Rituals Cosmetics achieves 50M+ impressions and 459K swipe-ups with Snapchat's Audience Lens

Rituals Cosmetics drives consideration in Netherlands and Germany with their Audience Lens

Rituals Cosmetics needed to drive consideration for its new Ritual of Holi range among 14–17‑year‑old girls in the Netherlands and Germany by giving them a playful, try‑before‑you‑buy experience.

They ran a multi‑product Snapchat campaign—an Audience Lens that splashed colorful powder and showcased Shower Flower Foam, supported by Snap Ads and in‑store/magazine Snapcodes—to drive both online and offline interaction. The campaign delivered exceptional engagement, with more than 50 million impressions, 459,000 swipe‑ups, high Lens play times, and one of the most successful Lens performances in the region.

Rituals Cosmetics