Case Study: ONEMT achieves 120% brand awareness lift with Snapchat AR Lens

Revenge of Sultan Game Increases Brand Awareness by 120% With New Snap AR Lens

ONEMT, a global mobile game developer, partnered with Snapchat to grow the user base for its game Revenge of the Sultan and to re-engage churned and inactive players across MENA. Their challenge was to increase brand awareness, ad recall and app installs in a culturally relevant way during a competitive acquisition period.

They ran a multi-product Snapchat campaign combining full-screen Snap Ads, Story Ads and an interactive AR Lens with Ramadan/Arabian creative, testing images, screenshots and cosplay to find the most engaging formats, and used goal-based bidding for app opens and purchases. The campaign delivered a 150% lift in ad recall among former players, a 120% increase in brand awareness attributed to the AR Lens, and a 74% higher ROI for branding and performance versus other platforms, leading ONEMT to scale full-funnel Snap activity across new markets.

ONEMT

Dicky Wang

Marketing Director