Case Study: Saudi homeware brand Reefi achieves 371% lift in ROAS and 36% lower CPA with Snapchat

Reefi, A Saudi Homeware Retail Brand Saw A 371% Lift in ROAS Utilizing a Multi-product Strategy

Reefi is a Saudi-founded homeware retail brand that wanted to reach and engage Saudi consumers—particularly Gen Z and Millennials on Snapchat—to drive sales. They identified Snapchatters as a high-potential audience but needed a scalable approach to boost both awareness and conversions.

Reefi ran a full-funnel, multi-product video strategy on Snapchat, using Story Ads to broaden reach and showcase products and Snap Ads to drive swipe-ups to landing pages. The campaign increased pixel events (page views, add-to-cart, purchases), lifted ROAS by 371% and cut CPA by 36%, delivering strong conversion rates and revenue growth.

Reefi