Case Study: Redbubble achieves 14% more efficient ROAS and 22% higher Swipe Up Rate with Snapchat Dynamic Ads

Redbubble reaches new audiences and delivers efficient ROAS with Dynamic Ads

Redbubble, a Melbourne‑based marketplace connecting over 800,000 independent artists with shoppers through 120+ product types, wanted to expand into untapped markets and attract new, Gen Z audiences while avoiding creative fatigue and improving efficiency. Their challenge was finding a scalable, easy-to-launch ad solution that would drive sales and reach high‑potential customers beyond what other platforms could deliver.

By using Snapchat Dynamic Ads alongside Lifestyle Category audiences and optimization tools, Redbubble quickly launched varied creative at scale and focused spend on audience segments like Festival Goers and Animal Lovers. The approach boosted performance—Dynamic Ads plus traditional Snap Ads delivered a 14% more efficient ROAS and a 22% higher Swipe Up Rate, improving both prospecting and remarketing outcomes.

Redbubble

Daphne Kotler

Director of Marketing