Case Study: COTY achieves 62% conversion and 18% of sales through contactless AR product trials with Snapchat

Re-inventing product trial in a post-lockdown world

COTY — owner of beauty brands such as Bourjois, Max Factor and Rimmel — needed to re-invent the in-store make-up trial after lockdowns made traditional testing a health concern. The challenge was to give shoppers a safe, realistic way to try mascara, foundation and lipstick without physical contact.

Partnering with Snapchat, COTY launched 17 AR Lenses accessed by Snapcodes on product packaging so customers could scan to "try on" instantly. The campaign drove strong business impact: 18% of total sales came from AR users, 62% of those users converted to purchase, the experience reached over 250K people in the first three months and averaged 218 seconds of play time, demonstrating high engagement and shareability.

Coty

Alice Bézirard

Media Leader