Case Study: Ralph Lauren achieves 19% lift in website sales with Snapchat

Ralph Lauren combines AR Lenses and Snap Ads to drive +19% lift in sales on their website

Polo Ralph Lauren wanted to stand out and drive holiday sales among Snapchat users in France, turning seasonal attention into measurable website purchases. The challenge was to create a memorable, engaging experience that both boosted brand awareness and directly drove traffic to the Holiday Collection.

They launched a gamified AR campaign — the "Polo Holiday Run" — combining a Face+World Lens, Snap Ads (including an AR reengagement format) and Collection Ads. Players controlled the iconic Polo Bear in an endless runner that linked to a web game and the brand’s site; users averaged 24 seconds of play, ad awareness rose by 7.3 points, and exposure to both the Lens and Snap Ads produced a 19% lift in website sales.

Ralph Lauren