Case Study: Qasr Al-Awani boosts sales and achieves 31% higher average order value with Snapchat's Snap Store

Qasr Al-Awani Boost Sales with Snap Store

Qasr Al‑Awani, a long‑standing Saudi retailer of kitchenware and appliances (founded 1998), wanted to better engage Snapchat users and grow online sales by offering a more immersive, customer‑first shopping experience. The challenge was to convert social engagement into measurable e‑commerce results while standing out without relying on traditional paid targeting.

The brand launched a Snap Store linked to its Public Profile, used product tagging in Stories, posted frequently, and relied on creative video demos rather than targeting tools. Over 28 days this approach drove 30K product page views, $11K+ in website sales from organic activity, a 31% higher average order value in the Native Store versus paid media, and nearly five minutes average content view time, delivering clear incremental revenue.

Qasr Al-Awani

Sami Ibrahim Al- Saif

Chief Executive Officer