Case Study: Pura Vida Bracelets achieves higher ROAS and lower cost-per-purchase in $5 flash sale with Snapchat Snap and Story Ads

Pura Vida drives efficient flash sale purchases with Snap and Story Ads

Pura Vida, a lifestyle jewelry brand, needed to capture more Gen Z customers and drive efficient purchases during a limited-time $5 Friends & Family sale. Snapchat was their most effective paid channel for reaching younger audiences, so they partnered with Snap to scale the promotion.

They prioritized high-performing audiences (Lookalikes and Women 13+), ran Snap Ads for reach and Story Ads for engagement, and applied Snapchat Creative Tools to static and video assets. The campaign delivered a 108% higher ROAS, 53% lower cost per purchase and 64% lower cost per swipe up versus normal campaigns; Snap Ads produced a 22% more efficient CPM while Story Ads drove 40% higher frequency and 28% lower CPA.

Pura Vida Bracelets