Case Study: Pura Vida Bracelets achieves 22% lower CPA and 55% lower cost per swipe with Snapchat

Pura Vida Bracelets achieves 22% lower CPA on Snapchat

Pura Vida Bracelets, a seller of artisan jewelry and subscription boxes that has donated over $1.5M to charity, wanted to add a measurable marketing channel to its media mix and drive sales at a target CPA. The brand partnered with Sum Digital to test Snap Ads as a performance medium.

Using the Snap Pixel to track cross-device conversions and tailor attribution windows, Pura Vida targeted lookalikes and site visitors for retargeting and rapidly iterated still-image creatives with written and verbal CTAs to drive swipe-ups to its mobile store. The campaign delivered full-funnel lift — a 55% lower cost per swipe and a 22% lower cost per acquisition versus its averages on other platforms — prompting Pura Vida to increase its Snapchat investment.

Pura Vida Bracelets