Case Study: Puck achieves +17.2pp lift in ad awareness and 7% revenue uplift with Snapchat

Puck achieves +17.2 points lift in Ad Awareness

Puck, the cream cheese brand, wanted to drive sales for its hero product, the Cream Cheese Jar, by bringing the brand’s fun personality to families and incentivizing purchase. The challenge was to create an engaging, family-friendly activation that connected directly to the product and boosted awareness and consideration.

Puck partnered with Snapchat to launch “Save the Cows,” a Snapcode‑activated, multi‑level gamified Lens (plus a World Lens) promoted via in‑store branding, influencers, social contests and Snap Ads. The campaign drove strong results: ad awareness +17.2 pp, brand awareness +3.9 pp and brand favorability +4.6 pp (2.3x Snap norms); in Saudi Arabia it lifted revenue by 7% versus the same period in 2017, added 4.4 pp to value market share and 9 pp to TOM, and multi‑product exposure produced +12 pp favorability and +10.5 pp purchase intent.

Puck