Case Study: Pond’s achieves +49% purchase intent and +13-point ad awareness in Mexico with Snapchat

Pond’s Utilized Multi-format Strategy to Drive Purchase Intent and Awareness in Mexico

Unilever’s Pond’s aimed to boost awareness and purchase intent for its new HydraFresh line among female millennials in Mexico, launching the effort around Día de los Muertos and running it through year-end to make the product launch stand out.

They ran a multi-format Snapchat campaign—two national AR Lens takeovers on October 31, followed by a second AR Lens plus Snap Ads and Filters with awareness-focused bidding over three months—reaching 3.4M unique users. The campaign drove a +13-point lift in ad awareness and a substantial increase in purchase intent (about +9 points, a 49% lift among exposed Snapchatters).

Pond’s