Case Study: Polaroid Eyewear achieves 1.7M reach and high user engagement with Snapchat AR Lens

Polaroid Eyewear AR Try On Achieves an Important Reach While Keeping Users Engaged

Polaroid Eyewear launched a Snapchat campaign to promote its Gummy collection — flexible rubber-frame sunglasses — aiming to raise awareness and boost engagement with Gen Z and millennial shoppers across Northern Europe ahead of summer.

The brand used an AR try-on Lens targeted to 18–44 year olds in Sweden, Finland, Denmark and Norway, showcasing different models and colors to highlight flexibility and durability. In under 30 days the Lens reached more than 1.7 million people, drove high engagement (average play times of 59s in Sweden, 48s in Finland and 51s in Denmark, about +48s overall) and exceeded share benchmarks (overall >6%, with 8% in Sweden, 7% in Finland, 5% in Denmark and 3% in Norway).

Polaroid Eyewear