Case Study: Playtika achieves 12% higher LTV and 15% higher first-time depositor rate with Snapchat

Playtika sees a 12% higher LTV from Snapchat vs other channels

Playtika, a leading mobile games publisher known for titles like Pirate Kings, partnered with Snapchat to reach net-new audiences across the US and EMEA—an audience segment they found difficult to access on other platforms.

Using Snap Ads and Story Ads with Snapchat Lifestyle Categories, Lookalikes and Goal-Based Bidding (optimized for installs and in‑app purchases), Playtika combined targeted delivery with bespoke, frequently refreshed creative. The campaign drove higher-quality users: 12% higher LTV and a 15% higher first-time depositor rate versus other channels, delivered cost-efficient acquisition, and led Playtika to expand its Snapchat marketing across multiple verticals.

Playtika