Case Study: Pizza Hut boosts reach and orders with Snapchat First Snap Takeover

Pizza Hut reaches 39M Snapchatters and drives 105K orders with Snapchat

Pizza Hut aimed to promote its Big Dinner Box to a wide audience in the US in an innovative and standout way. The brand partnered with vendor Snapchat to utilize its First Snap Takeover product, seeking to capture the attention of pizza enthusiasts before competitors.

Implemented by Snapchat, the solution involved a First Snap Takeover that placed Pizza Hut's content at the top of users' Chat Feeds, amplified by a creator partnership for authentic messaging. The campaign reached over 39 million Snapchatters in a single day, achieved a 12% above-average open rate, and secured over 105,000 orders, driving the highest volume of orders and reach for any Pizza Hut takeover on the platform.

Pizza Hut