Case Study: Perrier achieves 6.4M reach and +21‑point product awareness uplift with Snapchat

Perrier combines an innovative AR experience with efficient video ad formats to drive awareness of the new Perrier & Juice soft drink

Perrier launched a new soft drink, Perrier & Juice, and aimed to drive massive awareness and engagement among French consumers aged 25+. Partnering with agencies Zenith and Mazarine and Snapchat, the brand used an innovative AR Floor Segmentation Lens — a technology new to France — as the centerpiece of the campaign.

The team ran a multi-format Snapchat campaign combining the AR Lens, Snap Ads to AR, and unskippable Commercials, targeting users 25+. The campaign reached 6.4 million Snapchatters and delivered strong lifts in awareness (overall product awareness ≈ +16 pts; ad awareness +20 pts), with users exposed to multiple formats seeing substantially higher gains (around +20 pts product awareness and greater ad memorability versus single-format exposure).

Perrier

Gauthier Ruozzi

Product Manager