Case Study: Perfetti Van Melle achieves 50,000+ shares and 54,000+ saves with Snapchat Fun Lens

Perfetti Van Melle Chupa Chups Fun Lens prevailed with 1.77% share rate

Perfetti Van Melle’s Chupa Chups, a global confectionery brand known for lollipops in 100+ flavors, wanted to expand reach and increase user engagement on Snapchat—especially among teenagers—around Friendship Day.

They launched a Snapchat Fun Lens plus multiple Snap Ads across India for 15 days; users unlocked the Lens with a Snap code and tried to catch 20+ Chupa Chups in 10 seconds. The campaign achieved a 1.77% share rate and a 1.91% save rate, translating to over 50,000 shares and over 54,000 saves.

Perfetti Van Melle

Paritosh Gupta

Associate Director Marketing and Digital Lead