Case Study: Paul Valentine achieves €12 ROAS and 50% lower CPM with Snapchat

Paul Valentine uses Snapchat's goal based bidding tool in the build up to Black Friday across UK, France, Germany and Austria

Paul Valentine, the online-only watch and accessories brand founded by German siblings Paul and Melanie Valentine in 2015, needed to ramp up awareness and sales among younger audiences across the UK, France, Germany and Austria in the run-up to Black Friday. Their challenge was to drive efficient website traffic and conversions internationally while keeping media costs down.

They installed the Snapchat pixel and used Snapchat’s goal-based bidding, optimizing campaigns for purchase conversions and targeting interest categories, lookalike and predefined audiences. By testing seasonal Black Friday creative (videos, GIFs and images—about 14 variations per ad set) they drove strong performance: a reported €12 ROAS and roughly 50% lower CPM versus other channels, while increasing brand awareness, site traffic and repeat sales.

Paul Valentine