Case Study: Papa John's achieves increased pizza sales and a +6pt lift in ad awareness with Snapchat

Papa John's Valentine's Day Campaign Drove Pizza Sales and a +6pt Lift in Ad Awareness

Papa John's needed a timely way to boost orders and brand attention for its limited‑time heart‑shaped pizza on Valentine's Day. The goal was to drive direct sales and lift ad awareness with a highly engaging, mobile‑first promotion.

Papa John's partnered with Snapchat to build a custom Lens and Snapcode that swiped up directly to an order page. The campaign drove sales—1 in 4 users who swiped up purchased a pizza—and delivered a +6‑point lift in ad awareness.

Papa John's

Melissa Richards-Person

SVP, Chief Brand Officer