Case Study: Panini America achieves 58% lower CPA and 20% more in-app time with Snapchat

Panini America acquires high quality users at 58% lower CPA for its NFL Blitz app

Panini America, a licensed collectibles and trading‑card company that also develops apps like NFL Blitz, needed to drive app downloads at scale while lowering acquisition costs. After partnering with Social Native to produce lots of creative, Panini turned to Snapchat to find a more cost‑efficient channel than other platforms.

Using Snapchat’s lookalike and Lifestyle Category targeting plus stadium‑based location targeting and automated bid optimization, Panini rapidly tested creatives and found user‑generated–style videos performed best. The campaign delivered a 58% lower cost per acquisition versus goal at roughly three times the install volume of other platforms, users spent 20% more time in‑app, and Panini shifted more budget to Snapchat and expanded promotion across its other apps.

Panini America