Case Study: Ounass achieves 12x ROAS and 80% higher conversion rate with Snapchat Dynamic Ads

Ounass strives to scale performance marketing to deliver great result

Ounass, a fashion retailer, wanted to scale its performance marketing on Snapchat: even though the brand was already driving strong volume and a 9x ROAS, it aimed to push return on ad spend higher while maintaining transaction levels.

By deploying Snapchat Dynamic Ads across the Middle East (Ounass was the region’s first tester), the campaign achieved a 12x ROAS within two weeks, delivered up to a 60% higher conversion rate versus other re‑engagement players, and drove stronger traffic quality—Snapchat users spent about 40% more time on Ounass.

Ounass