Case Study: Ounass achieves 8.7x ROI with Snapchat Lenses

Ounass sees a ROI of 8.7x by using Snapchat’s Lenses in their media mix for their Ramadan

Ounass, a leading Middle Eastern luxury eCommerce platform carrying 300+ designer brands, wanted to deepen engagement with existing customers and reach net-new shoppers during Ramadan. Building on strong cost-efficiency from prior Snapchat activity, the team aimed to make a cultural, seasonal impact with an attention-grabbing campaign.

They added two Reach & Frequency Snapchat Lenses (alongside their Snap Ad, Story Ad, and Collection Ad) with localized Ramadan creative and a swipe-up app install, then scaled reach by printing Snapcodes on delivery boxes to re-engage buyers. The Lens delivered an 8.7x ROI, 75% lower cost per order versus other platforms, 1.8x higher quality new users, and overall drove roughly 2x better ROI on Snapchat—cementing Snapchat as an always-on partner.

Ounass