Case Study: OSN achieves 34% of total purchases and 20% of total sign-ups with Snapchat Ads & National Lens

OSN takes new streaming service to the market with Snapchat

OSN launched its new streaming service (in partnership with Disney+) in April 2020 and needed to drive awareness and new subscriptions across key MENA markets. The business challenge was to quickly introduce the service and convert interest into sign-ups and purchases.

OSN ran an always-on Snapchat video campaign using multiple Snap Ads featuring HBO and Disney+ shows (The Mandalorian, Killing Eve, Game of Thrones, etc.) and a National Lens for the Killing Eve Season 3 launch across KSA, UAE and KWT. In the first 17 days the campaign delivered 34% of total purchases and 20% of total sign-ups, achieved a Swipe Up rate 17× higher than other social platforms, an eCPM of $0.83 (about 2× lower than other platforms), and the Lens reached 2.2M+ unique Snapchatters.

OSN