Case Study: OnePlus drives 80M impressions and lifts ad awareness with Snapchat's Diwali Lens

OnePlus Created an Immersive Diwali Experience Lens

OnePlus, a global technology brand known for engaging its user community, needed a safe, meaningful way for people to celebrate Diwali together during the pandemic. The challenge was to create an immersive digital greeting that fostered togetherness and spread cheer while keeping users connected remotely.

OnePlus partnered with Snapchat to launch "The Balcony Diwali" Lens, using hand gestures and sky mapping to let users tap from six “wish” buttons and release colorful bubbles that burst like fireworks in the sky, then share them with friends. The campaign reached over 14 million Snapchatters in India, generated more than 80 million impressions, and delivered a 9‑point lift in ad awareness and a 7‑point lift in message awareness, helping drive momentum for the OnePlus 8T.

OnePlus

Siddhant Narayan

Head of Marketing