Case Study: Oasis achieves 5M+ reach, +14‑pt purchase intent lift and +19% sales growth with Snapchat AR

Oasis engages users and drives sales with an AR stand-up experience

Oasis, the fruit‑character soft drink brand from Suntory, needed a standout way to engage 15–49 year‑olds, boost ad awareness and convert engagement into sales. The challenge was to create an interactive, memorable experience that would drive purchase intent—especially among teens—while cutting through a crowded digital landscape.

The solution, "Comedy Fruistival," used Snapchat AR with 10 face‑tracked Lenses that put Oasis fruits on a virtual comedy stage, backed by A/B testing, Snap Ads/Commercials and Snapcodes on cans and OOH. The 360° campaign reached over 5 million people, generated 255,853 earned impressions, delivered +18 pts Ad Awareness (+19 pts for Commercials among 15–49s), produced a +14‑pt lift in purchase intent for 15–17 year‑olds, and coincided with a +19% uplift in small‑drinks sales.

Oasis

Ghislain Caudrillier

Media, Digital and Influence Senior Manager, Suntory Beverage & Food France