Case Study: Oakley achieves increased ad awareness and engagement with Snapchat’s multi‑format approach

Oakley Campaign Drives Ad Awareness and Engagement Thanks to a Multi-Format Approach

Oakley partnered with Snapchat for its “Be Who You Are” campaign to reach street-sports enthusiasts across France, with the primary goal of building brand awareness and driving engagement among a niche, active audience.

Oakley used a multi‑format Snapchat strategy—Commercials and Snap Ads plus an AR Lens and a geo‑targeted Camera Filter in Paris—targeting users via Snapchat Lifestyle Categories. The campaign lifted ad awareness and brand favorability by 3 points, the Filter achieved an 11.6% share rate, the AR Lens averaged over 9 seconds of play time, and Commercials delivered a €0.01 cost per view.

Oakley