Case Study: Nzoi (Qatar online home store) achieves a 62% increase in ROAS with Snapchat using Conversion API and Dynamic Ads

Nzoi Reaches its Highest ROAS Thanks to CAPI and Multi Product Approach With Snapchat

Nzoi is an online home-equipment retailer in Qatar serving the Middle East. Facing the need to acquire new customers and re-engage existing ones to drive year‑round sales, Nzoi partnered with Snapchat and integrated the Conversion API to better capture user signals and improve campaign performance.

By combining Snap Ads, Story Ads, and Dynamic Ads for Web with server‑to‑server CAPI integration, Nzoi closed the loop from prospecting to retargeting and delivered more relevant creative at each touchpoint. The strategy boosted efficiency and attribution, producing a 62% increase in ROAS.

Nzoi

Zaina Al Akhras

Marketing Team