Case Study: Ford achieves +9ppt ad awareness and +5ppt purchase intent with Snapchat AR Lens

Norwegian Snapchatters Experienced the New Ford Mustang Mach-E Through AR

Ford launched the Mustang Mach‑E, its first fully electric SUV, but limited vehicle availability and dealer displays made it hard for prospective buyers to experience the car in person. To solve this, Ford partnered with Snapchat to give Norwegian consumers an interactive way to explore colors, features and the interior via AR.

Mindshare created a Snapchat Lens and paired it with targeted Snap Ads, a pixel-driven funnel and OOH/print Snapcodes to amplify reach. The campaign drove 800,000+ paid interactions (3+ average frequency), lifted ad awareness by 9 percentage points and purchase intent by 5 points, and helped the Mach‑E become Norway’s top-selling car in 2 of the first 3 months after launch (5th best-selling overall after three months).

Ford

Jonas Dahling Hagerup

Communications Manager