Case Study: REMA 1000 achieves +9-point lift in Action Intent and +10-point lift in Ad Awareness with Snapchat Ads

Norwegian grocery chain REMA 1000 achieved +9 pts lift in Action Intent with Christmas Campaign

REMA 1000, together with agency TRY Opt, ran a Christmas 2019 campaign to showcase a collection of traditional and new holiday recipes. The challenge was to inspire Norwegian shoppers, stay top-of-mind during the season, and position REMA 1000 as the preferred destination for Christmas grocery shopping.

They used a mix of Story Ads and Snap Ads featuring mouth-watering recipes, testing four tile variations per Story Ad and following Snapchat best-practice creative guidelines. The campaign drove strong brand lifts: +10 pts Ad Awareness, +8 pts Brand Association, +10 pts Recommendation Intent and +9 pts Action Intent.

Rema 1000