Case Study: Nissan achieves double-digit lifts in ad and brand awareness with Snapchat

Nissan Shifts Into Gear With Snapchat for New Campaign

Nissan, a well-known automotive brand, aimed to increase consideration for its newer model, the Nissan Kicks, among Canadians aged 25–34. Despite already strong brand awareness, the challenge was to reach and resonate with a younger, millennial audience and improve upper- and mid-funnel brand health metrics.

Nissan ran multiple creative variations with clear, consistent Kicks branding and used Snap Ads and forced-view Commercials on Snapchat (including Discover) to maximize reach and engagement. The campaign lifted Ad Awareness by +22 points and Brand Awareness by +14 points, with Brand Favorability up +11 and Action Intent up +7 — all outperforming auto-category norms (Brand Awareness >4x, Ad Awareness >2x, Brand Favorability 10x, Action Intent 7x).

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