Case Study: Swiss sustainable clothing brand NIKIN achieves 30% higher ROAS with Snapchat AR Lenses

NIKIN achieves 30% higher ROAS on Snapchat using AR Lenses

NIKIN is a Swiss sustainable clothing brand that donates a tree for every product sold and aims to scale its business while inspiring more eco-friendly shopping. To reach new audiences—particularly people they couldn’t find on other platforms—NIKIN needed a more engaging way to drive both awareness and sales.

Partnering with Snapchat, NIKIN launched AR Lenses that let users virtually “try on” popular items (and a festive Santa outfit during the holidays), with location and age targeting in Germany and Switzerland and a swipe-up to purchase. The campaign boosted engagement and user-generated content, delivered 30% higher ROAS and 28% lower CPM versus other platforms, and drove meaningful sales and brand reach.

NIKIN

Nicholas Hänny

Chief Executive Officer