Case Study: Nike achieves immersive, AR-powered back-to-school shopping with Snapchat's AR Mirror

Nike - Customer Case Study

Nike teamed with Snapchat to elevate the in-store back-to-school shopping experience at its Nike by Williamsburg location. Facing the challenge of making product discovery and try-ons more engaging, Nike sought a way to modernize retail interactions and drive excitement around its "Swoosh High" campaign.

The solution used Snapchat’s AR Mirror and AR Lenses to let shoppers virtually try on items, unlock exclusive discounts, and interact with campaign content directly in-store. By embedding augmented reality into the retail environment, Nike created a more immersive, engaging shopping journey and demonstrated how AR can be integrated into broader business strategy to transform customer experience.

Nike