Case Study: Neutrogena achieves +40 pt ad awareness, +21 pt brand awareness and +5 pt action intent with Snapchat

Neutrogena saw a 5 point lift in action intent for its Light Therapy Mask with Snapchat

Neutrogena launched a Light Therapy Acne Mask and needed an approachable way to explain its clinical LED technology, raise awareness and drive sales among Canadian females 13–24, and give young beauty fans a “try before you buy” experience.

The brand ran a Snap Ad (featuring Olivia Holt and a swipe-up tutorial) plus a selfie Lens that let users virtually try the mask; the Lens exceeded estimates with 2.2M plays, 16-second average use (400 total days) and 51% of users in the target demo. The campaign drove strong brand lift: +40 points ad awareness, +21 points brand awareness, +5 points action intent and +9 points brand favorability.

Neutrogena