Case Study: NESCAFÉ Dolce Gusto achieves +14pt brand awareness and 62% higher machine sales with Snapchat AR

NESCAFÉ® Dolce Gusto® Partners with Snapchat to use AR to drive sales

NESCAFÉ® Dolce Gusto® partnered with Snapchat to launch its new Genio S Plus machine during a period when COVID‑19 had reduced in‑store shopping and demo opportunities. Having already used Snap Ads for coffee pods, the brand needed a more immersive, personalized way to recreate the in‑store experience and drive machine sales.

Snapchat built a camera + content campaign—“Your Coffee Shop at Home”—featuring an AR Lens that let users place and try different machines in their own space and then order the one they chose. The campaign reached 6.2M Snapchatters (2M reached only by the lens), was made permanently available on KSA/KW/UAE webstores, and drove strong business impact: +14pt brand awareness (+16pt ad awareness, +5pt favorability), +6pt action intent, and a 62% uplift in machine sales vs. forecast.

Nescafé

Maria Dodero

Regional Senior Brand Manager