Case Study: Mobile game developer Nanobit achieves 50% lower CPI and drives 35% of new users with Snapchat

Nanobit sees 50% lower CPI when acquiring users from Snapchat campaign

Nanobit, an international mobile-game developer behind simulation titles like My Story and Hollywood Story, needed to grow awareness and scale user acquisition for its simulation games on a mobile-first platform. The challenge was to efficiently reach and convert engaged players who would download and play their apps.

Nanobit ran Snap Ads and Story Ads with targeted Snapchat Lifestyle categories (Celebrity News Watchers, Bookworms, Avid Readers), tested short, frequently refreshed creatives with early logo/CTA/headlines and used swipe-up installs. The campaign drove 35% of Nanobit’s new users and delivered a 50% lower CPI versus other platforms, while providing actionable creative insights for future ads.

Nanobit