Case Study: Mumzworld achieves 15% higher ROAS and 44% lower CPI with Snapchat

Mumzworld.com sees 15% higher ROAS on Snapchat vs. other channels using Snapchat’s latest shoppable formats

Mumzworld is the Middle East’s largest e-commerce destination for mother, baby, and child products, offering 250,000+ items from over 4,500 brands. In 2020 the company aimed to grow its mobile audience of on‑the‑go young mothers and improve the mobile shopping and acquisition experience at scale.

They partnered with Snapchat, running App Install campaigns with Snap Ads, Story Ads and Collection Ads plus lookalike targeting to create an easy, shoppable mobile experience. The approach delivered a 15% higher ROAS versus other social channels, 44% lower CPI, a 10% lower cost per purchase, and generated 35% of Mumzworld’s paid social revenue while scaling high‑quality, cost‑efficient customer acquisition.

Mumzworld

Faheem Ahmad

Senior Performance Marketing Manager