Case Study: Boots achieves 3x lens engagement and +3pt brand awareness with Snapchat AR try-on

Multiformat Lens Campaign Unlocks Brand Engagement for 17 Relaunch

Boots relaunched its cult 17 cosmetics line—170+ vegan products—with a fresh look aimed at 18–24-year-olds who were largely unfamiliar with the brand. The challenge was to rebuild awareness and product consideration among a digitally savvy, online-first audience while reawakening a legacy label.

Boots partnered with Snap to create an AR try-on lens and virtual makeup counter, supported by Snap Commercials and Snap Ads in a multiformat campaign. The campaign drove strong engagement: average lens play time for women tripled, share rate for women rose 50%, young men averaged 22s playtime with even higher share rates, and brand awareness increased by 3 points (+4 points ad awareness); the four-week campaign was relaunched and the lens will be reused for festival season.

Boots

Chloe Watkins

Marketing Manager