Case Study: Dodge achieves major brand lifts and 1,100+ leads at $8.69 CPL with Snapchat

Multi-product Snapchat campaign smashes brand and business KPIs for Dodge

Dodge — promoting its Durango, Charger and Challenger models — needed to generate high-quality leads for each car while also increasing time spent with the brand and building preference. The challenge was to deliver both strong business outcomes (test-drive sign-ups) and measurable brand uplift across multiple models in the region.

The team ran a full-funnel Snapchat campaign featuring the region’s first gamified AR Lens to drive engagement, then retargeted players and lookalikes with Snap Ads to encourage test-drive sign-ups. The Lens produced up to +20 pp brand awareness and +17 pp favorability (with a +10 pp lift in ad awareness), and the campaign generated over 1,100 leads at $8.69 cost per lead.

Dodge