Case Study: Motorola achieves increased awareness and consideration for the moto g7 power with Snapchat

Motorola Finds Success with Snap Ads and Story Ads

Motorola partnered with Snapchat to raise awareness and consideration for the moto g7 power, a smartphone promoted for its up to three-day battery life. The challenge was to effectively educate and engage consumers about this differentiating feature in a crowded mobile market.

Motorola ran a diversified campaign of Snap Ads (bidding on swipes) and Story Ads (bidding on opens) with strong branding and creative best practices to demonstrate real battery benefits. Measured by a Kantar Millward Brown brand lift study and Snapchat internal data, the campaign drove +4 points in product awareness, +8 points in ad awareness, +9 points in ad awareness when exposed to multiple products, and +3 points in consideration intent.

Motorola