Case Study: Moller's Tran achieves stronger brand awareness with Snapchat

Moller's Tran Leverages Filters and Snap Ads to drive Brand Awareness and create a habit test

Moller's, the Norwegian fish oil supplement brand, needed help making its product part of a daily habit while also building awareness among teenagers and young adults who are hard to reach on other platforms. To do this, Moller's used Snapchat for a tailored campaign featuring the Marcus & Martinus concept, including Filters and Snap Ads.

Snapchat helped Moller's extend the campaign with national Filters, Snap Ads that drove users to the filter, and a contest for a concert trip. The campaign delivered measurable lift, including +40 points in ad awareness, +18 points in message association lift, +6 points in brand awareness among 13–17 year olds, and more than 27K Snapcode shares.

Moller's