Case Study: Moitié achieves brand awareness and drives sales with Snapchat

Moitié - Customer Case Study

Moitié Paris is a beauty brand founded to deliver long‑lasting, salon‑quality products to customers worldwide. Facing the challenge of building brand awareness and driving sales among Gen Z and millennial shoppers, the company needed an advertising channel that was easy to set up and effective at reaching younger audiences.

Moitié turned to Snapchat, using quick, scalable ad campaigns to promote new products like their 10‑Day lashes. The platform allowed them to start small and grow at their own pace, efficiently reaching their target demographic and helping the business increase awareness and sales.

Moitié

Sima Mosbacher

Founder and Chief Executive Officer