Case Study: Modanisa achieves 45.77% increase in purchase value and 26% higher conversion rate during Ramadan with Snapchat

Modanisa - Customer Case Study

Modanisa, founded in Istanbul in 2011, is the world’s largest online retailer for modest fashion. For its Ramadan campaign the brand aimed to showcase a new collection and grow engagement with Gen Z and millennial Muslim women across Jordan, Saudi Arabia, the UAE and the United States — a challenging audience to reach effectively in western markets.

Partnering with Snapchat, Modanisa used multi-country targeting, broad Snap Ads and Story Ads, and App Purchase GBB for user acquisition and re‑engagement. The campaign reached 1.28M unique Snapchatters across MENA, delivered a 26% higher conversion rate during Ramadan and a 45.77% increase in purchase value versus previous months, while maintaining strong ROAS and ROI.

Modanisa

Yılmaz Durkut

Marketing Manager