Case Study: MilkPEP achieves 10.6M Snapchatters reached and a +31-point ad recall lift with Snapchat

MilkPEP Teams Up With Snapchat For The Next Big Sports Drink

MilkPEP relaunched its iconic "Got Milk?" campaign as "You're Gonna Need Milk for That" to convince Gen Z (ages 18–24) that milk is an essential sports drink. The challenge was to build awareness and memorable connections with younger athletes on a platform they use, while measuring engagement through paid eCPM, Swipe Up rates, and video completions.

MilkPEP partnered with Snapchat and used a multi-product mix—Snap Select, Commercials, Snap Ads and AR creative—plus retargeting and prospecting to drive reach and message recall. The campaign reached 10.6 million Snapchatters, Commercials added 1.5 million incremental users (a 17% reach lift), and multi-product exposure produced a +31‑point ad recall lift, while lowering CPMs and improving CPVs and video benchmarks.

MilkPEP

Miranda Abney

Senior Director Of Marketing