Case Study: Mikyboyz achieves 129% higher ROAS and major cost savings with Snapchat

Mikyboyz’s Snap Ads Drive 129% on ROAS with Male Consumers in the US

Mikyboyz is an online Chinese marketplace offering sportswear, punk and street fashion. Wanting to grow brand awareness and sales overseas, the brand aimed to reach male Gen Z consumers in the United States and needed an efficient way to drive impressions, website traffic and purchases.

Mikyboyz ran Snap Ads featuring multiple try-on photos, video and swipe-up links while using custom audiences and lookalike targeting to optimize performance. The campaign delivered a 129% higher ROAS and reduced costs versus other platforms by 75% in CPM and 69% in CPC, prompting Mikyboyz to increase its Snapchat investment and explore a fuller funnel strategy.

Mikyboyz

Delia

Overseas Market Director