Case Study: Michael Kors achieves a 29-point lift in product awareness with Snapchat

Michael Kors smartwatch saw +29 pt lift in product awareness

Michael Kors launched the Michael Kors Access smartwatch and needed to quickly build product awareness and drive purchase intent by showcasing its premium style and Google-powered features to targeted audiences. The challenge was to make the wearable feel both fashionable and functional while moving users down the purchase funnel.

They ran a multi-solution Snapchat campaign combining an interactive, city-themed Lens that demonstrated features like Google Assistant and the step counter, targeted Snap Ads (4‑ and 6‑second creatives) to re-engage Lens users and lookalikes, and audience-targeted Filters for virality. Together these tactics delivered strong brand lifts: +29 point lift in product awareness, +21 point lift in ad awareness and +11 point lift in action intent, with action intent outperforming U.S. retail norms by 5.5x.

Michael Kors