Case Study: MDacne achieves 30% lower cost per acquisition with Snapchat

MDacne sees 30% lower cost per acquisition on Snapchat

MDacne is a mobile app that delivers personalized acne treatments after users snap a selfie. Facing the challenge of driving subscriptions at a low cost per acquisition, the brand turned to Snapchat to reach an engaged teen and millennial audience.

MDacne ran goal-based Snap Ads with interest and lookalike targeting, used Snap Publisher to produce native-feeling creative quickly, and partnered with Adjust for accurate install and in-app purchase attribution. Within weeks it achieved 30% lower cost per acquisition and 50% lower cost per install versus other platforms, prompting MDacne to shift budget and make Snapchat its primary acquisition channel.

MDacne