Case Study: McFit boosts Q5 awareness and conversions with Snapchat

McFit boosts Q5 performance by 13% below CPP benchmark with Snapchat

McFit, the largest fitness chain in Germany, wanted to capitalize on the New Year period (Q5) to engage new audiences and drive membership conversions. The challenge was to build awareness at scale and then efficiently convert high-intent prospects. They partnered with Snapchat to implement a full-funnel, multi-format advertising strategy.

The solution from Snapchat involved a combination of an AR Lens and Snap Ads, sequenced for a full-funnel approach. Snapchat used First Lens and Traffic Lens together for the first time with McFit, employing strategic retargeting and sequential messaging. The campaign exceeded cost-per-purchase benchmarks by 13%, increased ad awareness by 6 points, and lifted action intent by 2 points, while the interactive AR Lens achieved an average playtime of 12.34 seconds.

McFit