Case Study: McDonald’s Norway reaches 1.3M unique Snapchatters with Snapchat’s country-first chain filter

McDonald’s Norway reaches 1.3 million unique Snapchatters with the country’s first chain filter

McDonald's Norway wanted to bring its "moments of joy" into the Snapchat conversation by making it easy for restaurant visitors to capture and share branded moments on the platform. Facing the challenge of engaging customers where they were already taking photos, McDonald's aimed to increase brand presence and encourage user-generated sharing across its locations.

They partnered with Snapchat to launch Norway’s first chain filter—rotating, location-triggered designs (from “Currently at Maccern” to a 50th‑anniversary Big Mac theme) across 70+ restaurants throughout 2018. The filter reached 1.3 million unique Snapchatters, generated 8.9 million impressions and achieved a 16% share rate, demonstrating strong user engagement and frequent sharing of branded Snaps.

McDonald’s